์ดํ•˜ ๊ธฐ์‚ฌ ์ „๋ฌธ ๋ฒˆ์—ญ๋ณธ *์ œ๋ฏธ๋‚˜์ด 2.5ํ”„๋กœ ์‚ฌ์šฉ


"AI ๋ฒ„๋ธ” ํ„ฐ์ง€๋ฉด ๋ฌด์‚ฌํ•  ๊ธฐ์—… ์—†๋‹ค"... ๊ตฌ๊ธ€ CEO ์ˆœ๋‹ค๋ฅด ํ”ผ์ฐจ์ด ๊ฒฝ๊ณ 

๋Ÿฐ๋˜ - ์•ŒํŒŒ๋ฒณ(GOOG, GOOGL)์˜ ์ˆœ๋‹ค๋ฅด ํ”ผ์ฐจ์ด ์ตœ๊ณ ๊ฒฝ์˜์ž(CEO)๋Š” ์น˜์†Ÿ๋Š” ๊ธฐ์—… ๊ฐ€์น˜(valuations)์™€ ํ•ด๋‹น ๋ถ„์•ผ์— ๋Œ€ํ•œ ๊ณผ๋„ํ•œ ํˆฌ์ž๊ฐ€ '๊ฑฐํ’ˆ(๋ฒ„๋ธ”)' ์šฐ๋ ค๋ฅผ ํ‚ค์šฐ๊ณ  ์žˆ๋Š” ๊ฐ€์šด๋ฐ, ์ธ๊ณต์ง€๋Šฅ(AI) ๋ถ์ด ๋ถ•๊ดดํ•œ๋‹ค๋ฉด ๊ทธ ์–ด๋–ค ๊ธฐ์—…๋„ ๋ฌด์‚ฌํ•˜์ง€(unscathed) ๋ชปํ•  ๊ฒƒ์ด๋ผ๊ณ  ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.


ํ”ผ์ฐจ์ด CEO๋Š” ํ™”์š”์ผ(ํ˜„์ง€์‹œ๊ฐ„) ๊ณต๊ฐœ๋œ BBC์™€์˜ ์ธํ„ฐ๋ทฐ์—์„œ ํ˜„์žฌ์˜ AI ํˆฌ์ž ํ๋ฆ„์€ "๋†€๋ผ์šด ์ˆœ๊ฐ„(extraordinary moment)"์ด๋ผ๋ฉด์„œ๋„ ์‹œ์žฅ ๋‚ด์— "๋น„์ด์„ฑ์ ์ธ ์š”์†Œ(elements of irrationality)"๊ฐ€ ์žˆ์Œ์„ ์ธ์ •ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๋‹ท์ปด ๋ฒ„๋ธ” ๋‹น์‹œ์˜ "๋น„์ด์„ฑ์  ๊ณผ์—ด(irrational exuberance)"์— ๋Œ€ํ•œ ๊ฒฝ๊ณ ๋ฅผ ์ƒ๊ธฐ์‹œํ‚ต๋‹ˆ๋‹ค.


์• ๋„๋ฆฌ์ŠคํŠธ๋“ค ์‚ฌ์ด์—์„œ๋„ ํ˜„์žฌ์˜ AI ๊ธฐ์—… ๊ฐ€์น˜ ํ‰๊ฐ€๊ฐ€ ์ง€์† ๊ฐ€๋Šฅํ•œ์ง€์— ๋Œ€ํ•ด ๋งŽ์€ ๋…ผ์Ÿ์ด ์žˆ์–ด ์™”์Šต๋‹ˆ๋‹ค.


์ž ์žฌ์ ์ธ ๋ฒ„๋ธ” ๋ถ•๊ดด์— ๊ตฌ๊ธ€์ด ์–ด๋–ป๊ฒŒ ๋Œ€์ฒ˜ํ•  ๊ฒƒ์ธ์ง€ ๋ฌป๋Š” ๋ง์— ํ”ผ์ฐจ์ด CEO๋Š” (๊ตฌ๊ธ€์ด) ๋‚œ๊ด€์„ ํ—ค์ณ ๋‚˜๊ฐˆ ์ˆ˜ ์žˆ์„ ๊ฒƒ์ด๋ผ๋ฉด์„œ๋„, "์šฐ๋ฆฌ๋ฅผ ํฌํ•จํ•ด ๊ทธ ์–ด๋–ค ๊ธฐ์—…๋„ (์ถฉ๊ฒฉ์—์„œ) ๋ฉด์—ญ์ผ ์ˆ˜๋Š” ์—†์„ ๊ฒƒ"์ด๋ผ๊ณ  ๋ง๋ถ™์˜€์Šต๋‹ˆ๋‹ค.


ํˆฌ์ž์ž๋“ค์ด ์ฑ—GPT ๊ฐœ๋ฐœ์‚ฌ์ธ ์˜คํ”ˆAI(OpenAI)์™€ ๊ฒฝ์Ÿํ•  ์ˆ˜ ์žˆ๋Š” ๊ตฌ๊ธ€์˜ ๋Šฅ๋ ฅ์— ๋ฒ ํŒ…ํ•˜๋ฉด์„œ, ์•ŒํŒŒ๋ฒณ์˜ ์ฃผ๊ฐ€๋Š” ์˜ฌํ•ด ์•ฝ 46% ๊ธ‰๋“ฑํ–ˆ์Šต๋‹ˆ๋‹ค.


๋ฏธ๊ตญ์—์„œ๋Š” ์ง€๋‚˜์น˜๊ฒŒ ๋†’์€ AI ๊ธฐ์—… ๊ฐ€์น˜์— ๋Œ€ํ•œ ์šฐ๋ ค๊ฐ€ ์‹œ์žฅ ์ „๋ฐ˜์„ ์••๋ฐ•ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์œผ๋ฉฐ, ์˜๊ตญ์˜ ์ •์ฑ… ์ž…์•ˆ์ž๋“ค ๋˜ํ•œ ๋ฒ„๋ธ” ์œ„ํ—˜์„ ๊ฒฝ๊ณ ํ•˜๊ณ  ๋‚˜์„ฐ์Šต๋‹ˆ๋‹ค.


์ง€๋‚œ 9์›”, ์•ŒํŒŒ๋ฒณ์€ ์ƒˆ๋กœ์šด ๋ฐ์ดํ„ฐ ์„ผํ„ฐ ๊ฑด๋ฆฝ๊ณผ ๋Ÿฐ๋˜ ์†Œ์žฌ AI ์—ฐ๊ตฌ์†Œ์ธ ๋”ฅ๋งˆ์ธ๋“œ(DeepMind)์— ๋Œ€ํ•œ ํˆฌ์ž๋ฅผ ํฌํ•จํ•˜์—ฌ, ์˜๊ตญ์˜ AI ์ธํ”„๋ผ ๋ฐ ์—ฐ๊ตฌ์— ํ–ฅํ›„ 2๋…„๊ฐ„ 50์–ต ํŒŒ์šด๋“œ๋ฅผ ํˆฌ์žํ•˜๊ฒ ๋‹ค๊ณ  ์•ฝ์†ํ–ˆ์Šต๋‹ˆ๋‹ค.


ํ”ผ์ฐจ์ด CEO๋Š” ์บ˜๋ฆฌํฌ๋‹ˆ์•„ ๊ตฌ๊ธ€ ๋ณธ์‚ฌ์—์„œ ์ง„ํ–‰๋œ BBC ์ธํ„ฐ๋ทฐ์—์„œ ์˜๊ตญ ๋‚ด์—์„œ (AI) ๋ชจ๋ธ ํ›ˆ๋ จ์„ ์‹œ์ž‘ํ•  ๊ฒƒ์ด๋ผ๊ณ  ๋ฐํ˜”์Šต๋‹ˆ๋‹ค. ํ‚ค์–ด ์Šคํƒ€๋จธ ์˜๊ตญ ์ด๋ฆฌ๋Š” ์ด๋Ÿฌํ•œ ์›€์ง์ž„์ด ๋ฏธ๊ตญ๊ณผ ์ค‘๊ตญ์— ์ด์–ด ์„ธ๊ณ„ 3์œ„์˜ AI "์ดˆ๊ฐ•๋Œ€๊ตญ"์ด ๋˜๊ฒ ๋‹ค๋Š” ์˜๊ตญ์˜ ์•ผ๋ง์„ ๊ฐ•ํ™”ํ•ด ์ค„ ๊ฒƒ์œผ๋กœ ๊ธฐ๋Œ€ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.


๋˜ํ•œ ํ”ผ์ฐจ์ด CEO๋Š” AI๊ฐ€ ํ•„์š”๋กœ ํ•˜๋Š” ์—๋„ˆ์ง€๊ฐ€ "๋ง‰๋Œ€ํ•˜๋‹ค(immense)"๊ณ  ๊ฒฝ๊ณ ํ•˜๋ฉฐ, ์ปดํ“จํŒ… ํŒŒ์›Œ๋ฅผ ํ™•์žฅํ•จ์— ๋”ฐ๋ผ ์•ŒํŒŒ๋ฒณ์˜ ํƒ„์†Œ ์ค‘๋ฆฝ(Net-zero) ๋‹ฌ์„ฑ ๋ชฉํ‘œ๊ฐ€ ์ง€์—ฐ๋  ๊ฒƒ์ด๋ผ๊ณ  ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.


๊ธฐ์‚ฌ ์›๋ฌธ ๋งํฌ


https://finance.yahoo.com/news/no-firm-immune-ai-bubble-085158100.html

No company is immune if AI bubble bursts, Google CEO Sundar Pichai saysLONDON -Alphabet Chief Executive Sundar Pichai said no company would be unscathed if the artificial intelligence boom collapses, as soaring valuations and heavy investment in the sector fuel concerns of a bubble. Pichai said in an interview with the BBC published on Tuesday that the current wave of AI investment was anfinance.yahoo.com