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Sticking with aero, Alpecin, title sponsor of Mathieu Van der Poel and his team Alpecin-Deceuninck, have launched a new shampoo that claims to make your hair more aero.

Alpecin is currently Germany's best-selling shampoo for men, and this new aero iteration claims to save 1.5 watts at 45kph. Alpecin says that it works in a similar way to Pogacar’s tuft, and by making your hair more voluminous creates a boundary layer of air that reduces the wake behind the rider's head. 

We’re told that each bottle will come with an instruction manual with application instructions. We have a bottle on its way in to review.

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