Text Mining Approach to Improve Mobile Role Playing Games Using Usersโ€™ Reviews




์š”๊ฑฐ ์ฝ์—ˆ๋Š”๋ฐ LDA ํ† ํ”ฝ ๋ชจ๋ธ๋ง์„ ์ด์šฉํ•ด์„œ, ํ† ํ”ฝ ๋น„์ค‘ ์„ค์ •ํ•ด์„œ ํ•˜๋˜๋ฐ
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์ด๊ฒŒ ์ค‘๊ตญ์˜ ๋†’์€ ๊ทธ๋ž˜ํ”ฝ์˜ C๊ฒŒ์ž„์ด๋ผ๋Š”๊ฑฐ ๋ด์„œ๋Š” ๊ฐœ์ธ์ ์œผ๋กœ '์›์‹ '์ด๋ผ ์ƒ๊ฐํ•˜๋Š”๋ฐ

์›์‹ ์˜ LDA ํ† ํ”ฝ ๋ชจ๋ธ๋ง์— ๋”ฐ๋ฅด๋ฉด

'๊ณผ๊ธˆ','๊ณผ๊ธˆ ์œ ๋„', '๋„๋ฐ•','ํ™˜๋ถˆ','์—…๋ฐ์ดํŠธ','์บ๋ฆญํ„ฐ','๊ทธ๋ž˜ํ”ฝ','ํ™•๋ฅ ','๊ฐ•ํ™”','์ด๋ฒคํŠธ','์ปค์Šคํ„ฐ๋งˆ์ด์ง•' ์ด๋ผ๊ณ  ํ•˜๋”๋ผ


์ƒ๊ฐ๋ณด๋‹ค ํšŒ์‚ฌ์˜ ์•…๋ช… ๊ฐ™์€๊ฑด ํฌ๊ฒŒ ์˜ํ–ฅ์„ ๋œ ๋ฏธ์น˜๋Š” ํ† ํ”ฝ์ด๊ณ ,


์˜คํžˆ๋ ค ๊ฒŒ์ž„์˜ ์šด์˜์ด๋ผ๋Š” ์š”์†Œ๊ฐ€ ์ค‘์š”ํ•œ๋ฐ,ย 


์ด ์šด์˜์˜ ์š”์†Œ๊ฐ€ ๋ญ๊ฐ€ ์žˆ๋‚˜, ์‹ถ์–ด์„œ ๋ดค๋”๋‹ˆ


'์—…๋ฐ์ดํŠธ' ๋ผ๊ณ  ํ•˜๋”๋ผ๊ณ 


์ด๋Ÿฐ๊ฑฐ๋ดค์„๋•Œ ๊ฒŒ์ž„ ๋‚ด์— ์—…๋ฐ์ดํŠธ ์บ˜๋ฆฐ๋”๋ฅผ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ๋„ ์ผ์ข…์˜ ๋ฐฉ๋ฒ•์ด ์•„๋‹๊นŒ. ๊ทธ๋Ÿฐ ์ƒ๊ฐ์ด ๋“ค๋”๋ผ


ํšŒ์‚ฌ์—์„œ ๋ณดํ†ต ๋ถ„๊ธฐ๋ณ„ ๋กœ๋“œ๋งต์„ ์ œ๊ณตํ•˜๋ฉด์„œ ์œ ์ € ๊ธฐ๋Œ€๊ฐ์„ ์ถฉ์กฑ์‹œํ‚ค๋Š”๋ฐ, ์—…๋ฐ์ดํŠธ ์บ˜๋ฆฐ๋”๋ฅผ ์ œ๊ณตํ•˜๋ฉด ์˜คํžˆ๋ ค ์œ ์ €์˜ ๋‹ˆ์ฆˆ๋ฅผ ์ถฉ์กฑ์‹œํ‚ค์ง€ ์•Š๋‚˜ ์‹ถ๋‹ค


์ € ๋ฐ์ดํ„ฐ ์ž๋ฃŒ ๋ณด๋ฉด์„œ ๋А๋‚€ ๊ฒƒ์ด


๋‚ด ์ฃผ๊ด€์ ์ธ ํŒ๋‹จ์ด์ง€๋งŒ


RPG ์œ ์ €๋Š” ๊ฒŒ์ž„์„ ์ผ์ข…์˜ ์ปค๋ฎค๋‹ˆํ‹ฐ๋ฅผ ํ•˜๊ธฐ ์œ„ํ•œ ๋งค๊ฐœ์ฒด๋กœ ์“ฐ๋Š” ๊ฒฝํ–ฅ์ด ๊ฐ•ํ•œ ๋А๋‚Œ์ธ๋ฐ,ย 


์—…๋ฐ์ดํŠธ ์บ˜๋ฆฐ๋”๋ฅผ ์ œ๊ณตํ•˜๋ฉด ๊ทธ ๊ฒŒ์ž„์— ์†Œ์†๊ฐ์„ ๋” ์ œ๊ณตํ•  ์ˆ˜ ์žˆ์ง€ ์•Š์„๊นŒ ์‹ถ๋‹ค.


๊ทธ๋ฆฌ๊ณ  ๋…ผ๋ฌธ ๊ฒฐ๋ก ์—์„œ๋„ ๋‚˜์˜ค๋‹ค์‹œํ”ผ ๊ตฌ๊ธ€ ํ”Œ๋ ˆ์ด๋Š” ๋Œ€๋ถ€๋ถ„ ๋ฆฌ๋ทฐ์— ๋Œ€ํ•ด์„œ, ๋ถ€์ •์ ์ธ ๊ฒฝํ–ฅ์ด ๋งŽ๊ณ , ์ง์ ‘์ ์ธ ๋ถˆ๋งŒ์„ ํ‘œ์ถœํ•˜๋Š” ๊ณณ์ด๋ผ๊ณ  ๋‚˜์™€์žˆ๊ณ 


In addition, users were more interested in the gameโ€™s graphic elements, rewards, and reasonable billing than the gameโ€™s inherent game mechanics and gameplay. This confirms that, as was concerned about in this study, rewards and billing factors are considered more importantly than game mechanics or systems in mobile RPGs compared to other genres of mobile games.


๋ผ๋Š” ์›๋ฌธ๋Œ€๋กœ ์‹ค์ œ๋กœ ๋Œ€๋ถ€๋ถ„ ๊ฒŒ์ž„ ํ”Œ๋ ˆ์ด ๋งค์ปค๋‹ˆ์ฆ˜๋ณด๋‹ค, ๊ทธ๋ž˜ํ”ฝ','๋ณด์ƒ','ํ•ฉ๋ฆฌ์  ๊ณผ๊ธˆ ์š”์†Œ'์— ๋” ๊ด€์‹ฌ์„ ๋ณด์˜€๋Š”๋ฐ


RPG๋Š” ๋ฐ˜๋Œ€๋กœ ๋งํ•˜์ž๋ฉด ๊ฒŒ์ž„์„ฑ๋ณด๋‹ค ์ด์ œ๋Š” ๋ˆ์— ๋Œ€ํ•œ ์ ์ ˆํ•œ ๋ณด์ƒ์ด ๋” ์ค‘์š”ํ•˜๋‹ค๋ผ๋Š” ๊ณจ์ž์ฒ˜๋Ÿผ ์ฝํžˆ๊ธฐ๋„ ํ•จ.


๋ฐ˜๋Œ€๋กœ ์ƒ๊ฐํ•˜์ž๋ฉด RPG์— ๊ณผ๊ธˆ์„ฑ์ด ์—†์œผ๋ฉด ์˜คํžˆ๋ ค ํฅํ–‰์ด ์–ด๋ ค์šด๊ฑด๊ฐ€ ์ƒ๊ฐ๋„ ๋“ค๊ณ .


์ƒ๊ฐ๋ณด๋‹ค RPG ์œ ์ €๋“ค์€ ๊ฒŒ์ž„์„ฑ๊ณผ ํ”Œ๋ ˆ์ด์— ์‹ ๊ฒฝ์„ ์ข€ ๋œ ์“ฐ๋Š” ๊ฒฝํ–ฅ์ด ์žˆ๋Š”๋“ฏ.