Introducing Kraken

the Club’s first-ever Official Crypto and Web3 Partner,

and the Official Sleeve Partner for our Men’s and Women’s teams


Tottenham Hotspur has today announced

a global brand partnership with Kraken.

Ahead of the 2024/25 season, Kraken will become the Club’s

first-ever Official Crypto and Web3 Partner, and the Official Sleeve Partner for our Men’s and Women’s teams.

토트넘 홋스퍼는 오늘 크라켄과의 글로벌 브랜드 파트너십을 발표했다.

2024/25 시즌을 앞두고 크라켄은 클럽 최초의 공식 Crypto 및 Web3 파트너,

남성 및 여성 팀의 공식 Sleeve 파트너


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Founded in 2011, Kraken is

one of the world’s longest-standing crypto platforms.

Inspired by a mission to accelerate the global adoption of crypto,

Kraken empowers clients to confidently

learn about the emerging crypto ecosystem.

In the UK, Kraken has deep and established roots after consistently investing resources to grow its local team

and has over 13 million clients globally accessing the crypto markets through its consumer and pro mobile apps, and a state-of-the-art trading platform.


2011년에 설립된 Kraken은 세계에서 가장 오래된 암호화폐 플랫폼

영국에서 Kraken은 현지 팀을 성장시키기 위해 지속적으로 리소스를 투자한 후

깊고 확립된 뿌리를 내렸으며

영국에 등록된 가장 큰 암호화폐(거래/투자) 플랫폼 중 하나



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Both Spurs and Kraken share a forward-thinking vision for

how cutting-edge technologies can be leveraged to push boundaries and enhance the fan experience.

The partnership will focus on advancing football fans' understanding about crypto and how the technology can be applied to deepen connections to the sport.


Throughout this partnership, Kraken will engage with the Club’s global fan base through exclusive content,

fan pop-ups, and provide behind-the-scenes access to both Kraken and Tottenham Hotspur events.



스퍼스와 크라켄은 모두 최첨단 기술을 활용하여 경계를 넓히고


팬 경험을 향상시키는 방법에 대한 미래 지향적 비전을 공유

이 파트너십은 축구 팬의 암호화폐에 대한 이해를 높이고


이 기술을 적용하여 스포츠와의 연결을 강화하는 방법에 중점을 둘 것



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For the 2024/25 season, all of our kits will be sold without the sleeve partner logo. This is excluded from retail inventory for the coming season.


2024/25 시즌 슬리브 파트너 로고 없이 판매


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"모든 일에서 혁신을 추진하고자 하는 클럽으로서,

우리는 Kraken이라는 또 다른 미래 지향적 브랜드와 협력하게 되어 기쁩니다.

Kraken은 해당 분야의 진정한 리더이며,

crypto 생태계를 중심으로 한 교육에 중점을 두고

웹3 산업 전반에서 인정받고 있습니다.

파트너십 기간 동안 팬들에게 다양한 흥미로운 이벤트와

경험을 제공하기를 기대합니다."


Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said:


“As a Club that aims to drive innovation in everything we do,

we are delighted to partner with yet another forward-thinking brand in Kraken –

a true leader in its field, recognised throughout the web3 industry for its emphasis

on education around the crypto ecosystem.

We look forward to bringing our fans a range of exciting events

and experiences throughout the course of the partnership.”



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https://x.com/SpursOfficial/status/1813189687768690809