MLS Opening Weekend Momentum Carries into Socials
— Favian Renkel (@FavianRenkel) February 26, 2026
MLS and club social channels saw a 22% year-over-year increase.
113,000 views on the MLS TikTok Live pregame stream.#MLS pic.twitter.com/AMZ7JDvNOQ
MLS announces an opening weekend TV viewership number of 9.7 million live match viewers across all platforms, a 59% increase from 2025’s initial weekend.
— Cam Pellegrino (@cam_pellegrino) February 26, 2026
This comes after the decision to disband MLS Season Pass & make all MLS games available with a normal Apple TV+ subscription. pic.twitter.com/MCtTbybjPy
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